Before we tell you about how we can help, a quick word about cause marketing—a critical component of your nonprofit’s success. Cause marketing encompasses a wide variety of commercial activity that often aligns a company or brand with a cause in order to generate business and societal benefits. (You can read more on this in the Cause Marketing Forum.) In return, nonprofits gain exposure, awareness and fundraising opportunities.
Just how important are your cause marketing campaigns? In their essay, “ How To Stand Out From The Other 1.5 Million Nonprofits in the United States, “ Better World Cause Marketing put it succinctly:
“Essentially, cause marketing is a way to go far beyond fundraising. It’s a way to effectively produce massive education and public awareness initiatives and inevitably get noticed by the right types of citizens.”
Recognizing that cause marketing plays such a pivotal role, we at Causecast have pioneered technology that easily and quickly connects brands and nonprofits. And now, we’ve considerably enhanced our free services with a new webpage that features active cause marketing campaigns. This new page gives our nonprofit members the ability to quickly connect with relevant campaigns—all at no-cost. It’s the first time a single portal has screened, curated and facilitated partnerships between nonprofits and corporations.
The new complimentary service for nonprofits currently features the following campaigns for its members:
Change the Equation - Initiative to answer the call of President Obama’s Educate to Innovate Campaign. Causecast is looking for nonprofits in the Science Technology Engineering Math space.
Salute to Service - Campaign that supports veterans, servicemen and women, and their families with donations of time or money to a veteran and military nonprofit organizations.
Startup America Partnership - A White House campaign to accelerate high-growth entrepreneurship throughout the nation. Causecast provides information about nonprofits that encourage and support entrepreneurs.
The Huffington Post - Causecast powers widgets on the Huffington Post that provide volunteer opportunities with local nonprofit organizations.
Virgin Mobile The RE*Generation - Virgin Mobile USA and Virgin Unite invite volunteers who donate time to homeless youth organizations near Baltimore to earn tickets to FreeFest.
The complete list of Causecast’s active campaigns can be viewed at http://nonprofit.causecast.org/campaigns.
More good news: Any 501(c)(3) organization that builds a free Causecast profile is eligible to apply for inclusion in active cause marketing campaigns that Causecast powers for its corporate clients and partners.
In other words, becoming a Causecast nonprofit member is free to all U.S. based 501(c)(3) organizations.
In addition to access to cause marketing campaigns, Causecast offers nonprofits free fundraising tools, no-cost donation processing and an extensive resource library to help nonprofits achieve their mission’s goals and online fundraising objectives.
Nonprofits, Join Causecast today!
For businesses, Causecast provides technology and services that integrate cause into your campaigns, your website, your workforce, or even your business model.
Learn more about Causecast for Businesses!
