Three strategies for getting started with cause marketing provided by Joe Waters of Selfishgiving.com and author of Cause Marketing for Dummies.
Reposted from Selfish Giving. Written by Joe Waters:
I get lots of good questions about cause marketing from people who are new to the field. Most of them are about where to start. It’s not always an easy answer as people are at different points in their development.
Here are three strategies for cause marketing newbies, regardless of where you are in the journey.