Carol Cone on Changing the Cause Marketing Landscape

Submitted by Gaby Zapata on June 27, 2011
Story Highlights: 
Find out why Carol Cone thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.
Featured: 
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Cause marketing as we know it is dead, according to Carol Cone, founder and former CEO of Cone LLC. Carol takes a moment to explain the evolution of cause marketing and of the citizen consumer, which she says is dramatically changing. Find out why she thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.

Carol Cone on Changing the Cause Marketing Landscape

Submitted by Gaby Zapata on June 27, 2011
Story Highlights: 
Find out why Carol Cone thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.
Featured: 
No

Cause marketing as we know it is dead, according to Carol Cone, founder and former CEO of Cone LLC. Carol takes a moment to explain the evolution of cause marketing and of the citizen consumer, which she says is dramatically changing. Find out why she thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.

Causecast’s Nonprofit Referral Sweepstakes - Win an iPad & $250!

Submitted by Causecast Admin on June 14, 2011
Story Highlights: 
Participate in Causecast’s summer nonprofit membership drive for entries into a drawing for an iPad and $250 American Express Gift Card.
Featured: 
Featured

Participate in Causecast’s summer nonprofit membership drive for Causecast's platform for nonprofit organizations! Refer a U.S. 501(c)3 nonprofit organization to Causecast and you could be the lucky winner of an iPad and $250 American Express Gift Card. The sweepstakes begins June 13th and ends July 29th.

Nonprofits that join Causecast benefit from our cause marketing campaigns, fundraising tools/donations processing, and help learning how to leverage technology…for free.

Should We Expect More from CSR?

Submitted by Simon Mainwaring on June 9, 2011
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Proponents of capitalism will often argue that companies have come a long way in adopting corporate social responsibility (CSR) in the last fifty years. They will point to the roughly 2500 corporate foundations that assist charities and non-governmental organizations working on the ground to save lives and improve conditions for the poor and destitute.