The heart of Corporate Social Responsibility is internal practices. External campaigns, nonprofit partnerships, and any other forms of do-goodery PR moves mean nothing to CSR if your company doesn't support sustainable or social programs within its own corridors. Transparency is huge, and if you're not taking the simple steps to even recycle in your office, sooner or later you will be caught with your tail between your legs.
The number of companies opening their pocketbooks or donating their goods and services to Haiti has been truly great. While Corporate driven aid in times of great crisis is nothing remarkably new (Walmart's response to Hurricane Katrina was, some argue, better than the U.S Government's), the intensity and attention being given to these corporations certainly is.