From CSR Wire:

Andrew Liveris, chairman and chief executive officer of The Dow Chemical Company (NYSE: DOW) and Mark Tercek, chief executive officer of The Nature Conservancy jointly announced today a new collaboration between the organizations to help Dow and other companies recognize, value and incorporate nature into global business goals, decisions and strategies. The senior leaders issued the news to some of the world's foremost business, environmental and sustainability leaders, dignitaries and media at the Detroit Economic Club.

"This collaboration is designed to help us innovate new approaches to critical world challenges while demonstrating that environmental conservation is not just good for nature - it is good for business," Liveris said. "Companies that value and integrate biodiversity and ecosystem services into their strategic plans are best positioned for the future by operationalizing sustainability. At Dow, we see sustainability as an adjective and one that we apply to almost everything we do: sustainable manufacturing, sustainable solutions and sustainable opportunities to constantly add to the quality of life for our communities and fellow citizens. Today, tomorrow, always."

Dow and its foundation are committing $10 million to this collaboration over the next five years. The Nature Conservancy will provide strategic, science-based counsel and technical support to help answer questions about the value and benefits of natural areas on or near where Dow works - such as the benefits of a forest to ensuring clean water for towns and factories, and the role natural wetlands and reefs play in preventing damage from storms.

Cause Integration's Reponse:

This investment of $10 million over 5 years by Dow to the Nature Conservancy moves forward the growing trend of business to embrace sustainability and working in conjunction with the environment, rather than against it, as aligned with the business's profit-driven orientation.  The investment brings the Nature Conservancy's expertise to a chemical company that can utilize that knowledge and foresight to make educated decisions that both shore up the company's operations from the sustainability perspective and boost the bottom line.  Sustainable decision making improves company bottom lines, as evidenced by Dow and other companies' continued investment in sustainability over a multi-year period.

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