Virgin America is Standing Up To Cancer on their inaugural flight to their new terminal in Dallas/Fort Worth International Airport. Cowboy and cowgirl flight attendants, bulls on the tarmac, and Sir Richard Branson dressed in chaps is how the day was celebrated on December 1, 2010.
In addition to celebrating the grand opening, Stand Up To Cancer representatives and fundraisers were on the flight. Passengers can donate to Stand Up To Cancer simply through the seatback entertainment system. Stand Up DFW for this flight raised over $24,000 through 1,700 donations.