Strategies for Getting Started with Cause Marketing

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Three strategies for getting started with cause marketing provided by Joe Waters of Selfishgiving.com and author of Cause Marketing for Dummies.
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Reposted from Selfish Giving. Written by Joe Waters: 

I get lots of good questions about cause marketing from people who are new to the field. Most of them are about where to start. It’s not always an easy answer as people are at different points in their development.

Here are three strategies for cause marketing newbies, regardless of where you are in the journey.

IESC Zambia: Week Two

As part of Intel's ongoing commitment to improving education through the effective use of technology, Intel's Education Market Platforms Group (EMPG) launched the Intel Education Service Corps (IESC) in September 2009. This program is a short-term service and career development opportunity, for a select group of Intel employees to travel to a developing country to directly support the deployment of Intel-powered classmate PCs. In this blog, Bernd Nordhausen, a solutions architect with Intel's World Ahead Program, recaps his team's final week in Zambia.

Content URL: 
http://blogs.intel.com/csr/2011/06/as_part_of_intels_ongoing.php

Interview with Joyce Coffee: Climate Change

Joyce Coffee, Vice President of CSR & Sustainability in Edelman’s Chicago office, met with Crain’s Chicago Business during Chicago Ideas Week to discuss climate change issues before moderating a panel on the subject. The event was co-sponsored by Edelman and Net Impact.

Content URL: 
http://goodpurposeblog.com/2011/10/19/interview-with-joyce-coffee-climate-change/

Interview with Jane Madden: CSR in Moldova

Jane Madden, Executive Vice President and practice lead of Business + Social Purpose in Edelman’s Chicago office, recently returned from a speaking tour in Moldova with the U.S.  Department of State. After providing an internal recap, Jane graciously agreed to be interviewed by the goodpurpose blog about her experiences and the nation’s nascent efforts to implement CSR.

Content URL: 
http://goodpurposeblog.com/2011/10/18/interview-with-jane-madden-csr-in-moldova/

Corporate Governance at Microsoft: A Look Back and a Look Ahead

By John Seethoff, Vice President, Deputy General Counsel, Microsoft With the approach of Microsoft’s annual shareholders meeting on November 15 th , I am excited to take a look back at some of the recent results of Microsoft’s ongoing commitment to promote...(read more)

Content URL: 
http://blogs.technet.com/b/microsoftupblog/archive/2011/10/18/corporate-governance-at-microsoft-a-look-back-and-a-look-ahead.aspx

Corporate Governance at Microsoft: A Look Back and a Look Ahead

By John Seethoff, Vice President, Deputy General Counsel, Microsoft With the approach of Microsoft’s annual shareholders meeting on November 15 th , I am excited to take a look back at some of the recent results of Microsoft’s ongoing commitment to promote...(read more)

Content URL: 
http://blogs.technet.com/b/microsoftupblog/archive/2011/10/18/corporate-governance-at-microsoft-a-look-back-and-a-look-ahead.aspx

Environmental Sustainability @ Microsoft: A Progress Report

Over the past few weeks we’ve posted several important public reports on our progress advancing environmental sustainability at Microsoft, including the Environmental Sustainability chapter in our just-released 2011 Citizenship Report and our 7...(read more)

Content URL: 
http://blogs.technet.com/b/microsoftupblog/archive/2011/10/07/environmental-sustainability-microsoft-a-progress-report.aspx

Environmental Sustainability @ Microsoft: A Progress Report

Over the past few weeks we’ve posted several important public reports on our progress advancing environmental sustainability at Microsoft, including the Environmental Sustainability chapter in our just-released 2011 Citizenship Report and our 7...(read more)

Content URL: 
http://blogs.technet.com/b/microsoftupblog/archive/2011/10/07/environmental-sustainability-microsoft-a-progress-report.aspx

Sharing the Microsoft 2011 Citizenship Report

I'm pleased to share with you the Microsoft 2011 Citizenship Report . The report provides an overview and assessment of our work over the past fiscal year (July 2010 to June 2011) to serve communities and work responsibly.
We release our Citizenship...(read more)

Content URL: 
http://blogs.technet.com/b/microsoftupblog/archive/2011/10/04/sharing-the-microsoft-2011-citizenship-report.aspx

Sharing the Microsoft 2011 Citizenship Report

I'm pleased to share with you the Microsoft 2011 Citizenship Report . The report provides an overview and assessment of our work over the past fiscal year (July 2010 to June 2011) to serve communities and work responsibly.
We release our Citizenship...(read more)

Content URL: 
http://blogs.technet.com/b/microsoftupblog/archive/2011/10/04/sharing-the-microsoft-2011-citizenship-report.aspx
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