The following blog was originally posted on The Huffington Post.
Today is my 67th birthday, and my birthday wish is the same as it has been for the past 67 years — to end human-caused wildfires.

As social marketers, we all know how hard it is to break through the clutter and get our messages heard by our target. Let’s face it, if you don’t have Lady Gaga or Justin Bieber attached to your cause, it could be an uphill battle to reach a mass audience, especially if you’re asking them to change their attitudes or behaviors.

Father’s Day is upon us!  While it may not be common knowledge, a dad can make one heck of a blog about being just that.  Being a new dad myself, this is something I find extremely fascinating!
Dad blogs accomplish goals such as awareness, information sharing and testimony.  However, above all else they promote involvement. 

TOMS, you’ve done it again. While casually scrolling through my Twitter feed yesterday I came across hundreds of posts from excited shopaholics tweeting about TOMS sunglasses. Naturally, I quickly ran to their website to catch a glimpse of the news and was stunned/excited/happy/inspired by what I found out.