Occupying From The Inside

For those who want to catalyze positive social change, events such as the Net Impact and Business for Social Responsibility (BSR) conferences provide the opportunity to engage with other like-minded individuals to share ideas on how to create social and environmental good through business.

Digital LA and Causecast Social Good Event

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Digital LA's Social Media for Social Good Event @ Hollywood Roosevelt
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Causecast will be partnering tomorrow night with Digital LA and Non Profit Effect at the Hollywood Roosevelt, for an evening on social media for social good. Join us to attend the evening’s panel on how local social good organizations including Movember, City Year LA and Drop In The Bucket work together with partners like TOMS, J.Brand and Sevenly to leverage digital marketing and social media for social good.

Giving In: Web startups link business model to charity

For most early stage companies, every penny counts. But several L.A. startups are giving away a percentage of their revenue to worthy causes.

Studio City daily deal website WinWin Living and Westwood online marketplace KarmaGoat are among the local companies that promise to donate a portion of sales to a charity of the customer’s choosing.

They are part of a growing number of companies that are integrating philanthropy into their business models.

Employee Engagement and Corporate Social Responsibility for Generation Twitter

At a time when attention spans are shrinking against the exponential growth of new technology applications and digital tools, maintaining user engagement is a hard-won commodity, and the notion of uniting employees for a collective activity or cause can seem daunting. With so much information available at any given moment, reaching employees might be easier but engaging them has become a bigger challenge — yet to do so is more important than ever in today’s culture.

Building Bigger Businesses the Second Time Around – Startups Uncensored #22

Ryan Scott, CEO of Causecast, shares his thoughts on how he ticks and what he looks for as an investor and advisor on a panel discussion entitled, “Building Bigger Businesses the Second Time Around,” hosted by Docstoc Co-Founder and CEO Jason Nazar.

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Employee Engagement: Preparing for Success

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Employee Engagement programs are a great way to help your company, while serving the community. Learn 5 top tips for creating a successful volunteer program with your business.
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An employee engagement program provides an excellent opportunity for a business to create a positive corporate image, establish friendly relations among staff members and, most importantly, do something good for the community. In an employee engagement program, a company partners with a nonprofit organization, encouraging its staff to become advocates of a cause. The program can range from a single day of volunteer service to an intimate partnership that lasts years.

Return of Award-Winning "FREE I.P." Program for FreeFest 2011 Powered by Causecast

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Fans Can Earn Tickets by Volunteering to Help Homeless Youth
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FreeFest is back and tickets have “free’d-out” in just a few minutes, but Virgin Mobile USA, creator of one of the largest and most critically acclaimed music festivals in the country, has announced that music fans need not worry.

Join Us At Cause Marketing Conference: Maximizing Corporate & Nonprofit Relationships

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Allison & Partners is facilitating the cause marketing conference, Maximizing Corporate and Nonprofit Relationships, on Wednesday, Aug. 3 at the Staples Center in Los Angeles. The conference brings together a mix of top-tier corporations and organizations to learn about some of the best practices of cause-related marketing and will be emceed by ABC7’s David Ono. Connecticut Sun vs.

Carol Cone on Changing the Cause Marketing Landscape

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Find out why Carol Cone thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.

Cause marketing as we know it is dead, according to Carol Cone, founder and former CEO of Cone LLC. Carol takes a moment to explain the evolution of cause marketing and of the citizen consumer, which she says is dramatically changing. Find out why she thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.

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