BETHEL, Conn., Jan.

We often tend to examine Corporate Social Responsibility as something coming from "developed" countries, offering programs and initiatives to help out those in lesser developed countries. While of course this isn't always the case (many CSR programs are focused on local efforts, volunteering, and community engagement), many large corporate CSR programs involve addressing global issues in developing countries- AIDS, Malaria, Water Access, Microfinance, etc.

By Rachael Chong/HuffPo Impact:

Cause-related marketing is arguably one of the first "fields" that brought the nonprofit and for-profit worlds together for mutual benefit. Appearing at about the same time as microfinance, the first cause-marketing campaign occurred in 1976 through a partnership between Marriott Corporation and the March of the Dimes, a nonprofit that works to prevent birth defects in babies.

Stephen Jordan, the Executive Director of the Business Civic Leadership Council, reveals 10 New Years Resolutions that any CSR professional should pay close attention to. The simple breakdown? Dig deep into the company, find out what  CSR challenges each department faces, and  strategically position yourself to teach solutions.

General Mills Ends Year With Renewed Commitment To Alleviating Hunger In The U.S. And Africa:

CSRwire/- General Mills donated a record $91 million in contributions across the U.S. and abroad in fiscal 2009 to ease hunger, advance nutrition wellness, and support K-12 education. The company donated $16 million of food to Feeding America. In the past decade, General Mills product donations have exceeded $168 million dollars.

Barring a few odd professions, few people could claim that texting on the job leads to good things. Unless of course, you're part of IBM's Extreme Blue interns. Their new initiative, called SMS For Life, uses cell phones, texting and an e-mapping Web site to track and manage the supply malaria-fighting drugs in Africa.

When brands launch new Cause Marketing & Cause Branding campaigns, we'll provide up to date analysis of the stats, milestones, and the ultimate success and impact of the campaign.

When businesses do good things, we're here to let you know the full story.

Stories of social innovators and social entrepreneurs from around the world.

1st post... coming soon!