Strategies for Getting Started with Cause Marketing

Submitted by Causecast Admin on September 2, 2011
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Three strategies for getting started with cause marketing provided by Joe Waters of Selfishgiving.com and author of Cause Marketing for Dummies.
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Reposted from Selfish Giving. Written by Joe Waters: 

I get lots of good questions about cause marketing from people who are new to the field. Most of them are about where to start. It’s not always an easy answer as people are at different points in their development.

Here are three strategies for cause marketing newbies, regardless of where you are in the journey.

New Weekly Webinar List in the Nonprofit Resource Library

Submitted by Anonymous on April 11, 2011
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Causecast's weekly list of the top free webinars will guide you in leveraging the most useful educational opportunities on the web for your nonprofit.
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How do you choose which webinars to attend?

Causecast's weekly list of the top free webinars will guide you in leveraging the most useful educational opportunities on the web for your nonprofit.

Let us do the research, identify the best of the best, and lay out the week's schedule of the best FREE webinars.

As a nonprofit on Causecast, you will gain access to our weekly webinar list - just one of the many tools provided to Causecast nonprofits in the Causecast Nonprofit Resource Library.

Nonprofit Storytelling Gets a Shot in the Arm. Enter Digital Storytelling Challenge by February 29!

Submitted by Aaron Bramley on February 23, 2012
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TechSoup and Lights. Camera. Help. are providing tremendous resources for nonprofits to tell their story through photos and videos. Education and healthy competition combine in the 3rd annual TechSoup Digital Storytelling Challenge. Enter 1 minute video or 5 picture slide show by February 29.
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The TechSoup Digital StorytellingChallenge—powered by Lights. Camera. Help.—is an annual, month-long event that the uses educational programing and healthy competition to encourage nonprofits to tell their story through 5 photos or a 1-minute video. Submissions are still being accepted through February 29th so there's still time to make something and submit it for a chance to win great prizes.  

Causecast Harnesses Do Good Activism for Better Employee Engagement

Submitted by Causecast Admin on January 25, 2012
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LOS ANGELES, January 24, 2012 - Causecast, a technology start-up that helps organizations become more effective corporate citizens through increased employee engagement, today announced the availability of its Employee Impact Platform.  This cloud-based solution enables corporations to achieve “cause integration” through engaging interactive volunteer and fundraising systems that align an organization’s workforce with its social mission.

The Good News (And Bad News) For Non-Profits About Social Media

Submitted by Causecast Admin on January 6, 2012
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Every business in today’s marketplace is being radically transformed by the impact of social technology. This is especially true for non-profits. That’s because the way you connect, persuade, and maintain the interest of the community on which your cause awareness and fundraising depends is now being driven by fast-changing tools and real-time engagement.

Posterous for Non-profits: An Easy Way to Connect to Social Networks

Submitted by Causecast Admin on December 15, 2011
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An Easy Way to Connect Your Charitable Organization or Nonprofit to Social Networks
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Facebook. Twitter. Google+. Blogs. Sites and networks you’ve never heard of. Your audience is out there scattered across multiple social media. You know you need to connect, but how do you do it efficiently? A professional website costs a lot to develop and maintain and it’s too labor intensive to post information in multiple networks. Blogs are a good option but can be hard for your audience to find.

How to Give Your Non-Profit a Voice Through Social Media

Submitted by Causecast Admin on December 14, 2011
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How to Use Social Audio to Promote Your Nonprofit
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Non-profits today are more than ever utilizing and relying on Facebook, Google+, Twitter, and LinkedIn to get them noticed and supported by the socially conscious throngs out on the interwebs. Businesses are becoming aware that their “voice” needs to be heard and understood that much more and therefore are using social audio as another means to communicate. The following are examples of companies that are enabling the voice to be a key part of their social media strategy.

SoundCloud

Save Money for Your Non-Profit With Free Online Office Tools

Submitted by Causecast Admin on December 1, 2011
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One simple solution that will shave cost dollars as well as provide opportunities for non-profits to discover new and innovative methods for collaboration and efficiency is to switch to free online office tools.
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Giving programs and donations to non-profits are generally the first thing that companies scale back on when a struggling economy forces budget cuts. Fortunately there are great no-cost ways for non-profits to continue to administrate and build their organization in spite of leaner times. One simple solution that will shave cost dollars as well as provide opportunities for non-profits to discover new and innovative methods for collaboration and efficiency is to switch to free online office tools. 

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