By the goodpurpose team
One of our goodpurpose thought leaders, Carol Cone, spoke at the annual 2011 AMA Nonprofit Marketing Conference last week. The conference took place on July 12th in Washington, D.C. and focused on marketing strategy, relationship management, integrating traditional and digital marketing communications as well as breakthrough branding that will ensure continued professional and organizational growth.
Effective communications most often requires an ability to tell compelling stories that resonate with your audience. Increasingly, Social media enables us to outreach to people from all around the world and engage in the type of conversation that one...(read more)