Carol Cone at the 2011 AMA Nonprofit Marketing Conference

by sales

July 19, 2011

One of our goodpurpose thought leaders, Carol Cone, spoke at the annual 2011 AMA Nonprofit Marketing Conference last week. The conference took place on July 12th in Washington, D.C. and focused on marketing strategy, relationship management, integrating traditional and digital marketing communications as well as breakthrough branding that will ensure continued professional and organizational growth.

Content URL: 
http://goodpurposeblog.com/2011/07/19/carol-cone-at-the-2011-ama-nonprofit-marketing-conference/

Social Media for Nonprofits conference tours the United States

by sales

June 29, 2011

Effective communications most often requires an ability to tell compelling stories that resonate with your audience. Increasingly, Social media enables us to outreach to people from all around the world and engage in the type of conversation that one...(read more)

Content URL: 
http://blogs.technet.com/b/microsoftupblog/archive/2011/06/29/social-media-for-nonprofits-conference-tours-the-united-states.aspx

Carol Cone on Changing the Cause Marketing Landscape

Submitted by Gaby Zapata on June 27, 2011
Story Highlights: 
Find out why Carol Cone thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.
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Cause marketing as we know it is dead, according to Carol Cone, founder and former CEO of Cone LLC. Carol takes a moment to explain the evolution of cause marketing and of the citizen consumer, which she says is dramatically changing. Find out why she thinks a fifth P should be added to the “Price, Product, Place and Promotion” mantra of most Corporate Social Responsibility initiatives in this interview.

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