Samsung's social media cause marketing campaign with former NFL star Dan Marino is an excellent example of a cause integration through social media for social good.
The Global Fund to Fight AIDS, Malaria and Tuberculosis in Africa is under fire after revealing "grave misuse of funds" in four countries where it operates.
Interbrand, the world's largest brand consultancy, launched a cause marketing campaign entitled "Gather For Change" that shows how brands can change the world.
Kor Water Bottles offers a "Special Edition" set of water bottles , with names like "KOR ONE hydration vessel: special edition United Nations of Water,”
David Hessekiel, Founder of Cause Marketing Forum, shared his thoughts yesterday with Advertising Age's "GoodWorks" on the most influential cause marketing campaigns-. Over the past 30 some-odd years, cause marketing campaigns have evolved just as rapidly as the platforms used to carry their message.
In recent years, as worries continue to mount about climate change, it’s become mainstream for companies to use marketing campaigns that center around conveying a positive environmental message about the products and services they sell, painting the company’s environmental impact in the best possible light.
Not to be outdone by Pepsi's Refresh Project in the "Cause-Marketing-Super-Bowl-Dash 2010," Coca Cola has added one more component to its "Open Happiness" campaign,
Hugo Fragrances has recently announced the launch of its partnership with French environmental organization Pur Project for their new "One Fragrance, One Tree" campaign.
A few weeks ago, 
David Hessekiel, Founder of Cause Marketing Forum, shared his thoughts yesterday with Advertising Age's "GoodWorks" on the most influential cause marketing campaigns-. Over the past 30 some-odd years, cause marketing campaigns have evolved just as rapidly as the platforms used to carry their message.
In recent years, as worries continue to mount about climate change, it’s become mainstream for companies to use marketing campaigns that center around conveying a positive environmental message about the products and services they sell, painting the company’s environmental impact in the best possible light.
