Companies across the economic spectrum are giving to Japan in the wake of the horrific earthquake and tsunami.

Coca-Cola is making a strategic corporate social responsibility investment with its multi-million dollar partnership with the Red Cross.

In this cause integration, the world's top hunger-fighting nonprofit has appointed a new CEO -- a former food industry titan from Coca-Cola and Ben and Jerry's.

While discussing how to re-engage consumers around brands, the marketing mavens lauded purpose-driven marketing - the act of engaging customers through the systematic tie-in of social good and social purpose to a company's publicly expressed ethos.

By Claire Grinton/ Huffington Post Impact

Not to be outdone by Pepsi's Refresh Project in the "Cause-Marketing-Super-Bowl-Dash 2010," Coca Cola has added one more component to its "Open Happiness" campaign, 

NextBillion/Kevin Keepper

The Coca-Cola Company, nonprofit TechnoServe, and the Bill & Melinda Gates Foundation today launched a partnership to enable over 50,000 small fruit farmers in Uganda and Kenya to increase