How nonprofits can use Facebook to engage supporters, connect with new support bases, and fundraise.
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Facebook is a particularly appropriate medium for companies and causes to use when joining forces to engage consumers because “it’s a prime mobilization platform” explains Marc Blinder, creative director for Context Optional, a social media marketing company.
Not to be outdone by Pepsi's Refresh Project in the "Cause-Marketing-Super-Bowl-Dash 2010," Coca Cola has added one more component to its "Open Happiness" campaign,
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