Facebook is a particularly appropriate medium for companies and causes to use when joining forces to engage consumers because “it’s a prime mobilization platform” explains Marc Blinder, creative director for Context Optional, a social media marketing company.
“If you can use green technologies to save essential pesos, it can go into better things like books, nutrition — livelihood.”
5 green questions for your day:
Not to be outdone by Pepsi's Refresh Project in the "Cause-Marketing-Super-Bowl-Dash 2010," Coca Cola has added one more component to its "Open Happiness" campaign,
The Coca-Cola Company, nonprofit TechnoServe, and the Bill & Melinda Gates Foundation today launched a partnership to enable over 50,000 small fruit farmers in Uganda and Kenya to increase