Strategies for Getting Started with Cause Marketing

Submitted by Causecast Admin on September 2, 2011
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Three strategies for getting started with cause marketing provided by Joe Waters of Selfishgiving.com and author of Cause Marketing for Dummies.
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Reposted from Selfish Giving. Written by Joe Waters: 

I get lots of good questions about cause marketing from people who are new to the field. Most of them are about where to start. It’s not always an easy answer as people are at different points in their development.

Here are three strategies for cause marketing newbies, regardless of where you are in the journey.

Occupying From The Inside

Submitted by Causecast Admin on December 9, 2011
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For those who want to catalyze positive social change, events such as the Net Impact and Business for Social Responsibility (BSR) conferences provide the opportunity to engage with other like-minded individuals to share ideas on how to create social and environmental good through business.

Employee Engagement: Preparing for Success

Submitted by Hestia Rojas on September 16, 2011
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Employee Engagement programs are a great way to help your company, while serving the community. Learn 5 top tips for creating a successful volunteer program with your business.
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An employee engagement program provides an excellent opportunity for a business to create a positive corporate image, establish friendly relations among staff members and, most importantly, do something good for the community. In an employee engagement program, a company partners with a nonprofit organization, encouraging its staff to become advocates of a cause. The program can range from a single day of volunteer service to an intimate partnership that lasts years.

Strategies for Getting Started with Cause Marketing

Story Highlights: 

Three strategies for getting started with cause marketing provided by Joe Waters of Selfishgiving.com and author of Cause Marketing for Dummies.

Strategies for Getting Started with Cause Marketing

Story Highlights: 

Three strategies for getting started with cause marketing provided by Joe Waters of Selfishgiving.com and author of Cause Marketing for Dummies.

An Unexpected Phone Call

Newton Running's Wendy Lee with a Trickle Up participant during a trip to Guatemala in 2009 (more pictures below)

Return of Award-Winning "FREE I.P." Program for FreeFest 2011 Powered by Causecast

Submitted by Gaby Zapata on July 25, 2011
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Fans Can Earn Tickets by Volunteering to Help Homeless Youth
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FreeFest is back and tickets have “free’d-out” in just a few minutes, but Virgin Mobile USA, creator of one of the largest and most critically acclaimed music festivals in the country, has announced that music fans need not worry.

Envisioning Business at its Best

by sales

June 1, 2011

‘Envisioning Business at its Best’ is the timely theme for the annual Corporate Philanthropy Summit that begins today, a key program sponsored by the New York-based Committee Encouraging Corporate Philanthropy. Over the next two days CECP...(read more)

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http://blogs.technet.com/b/microsoftupblog/archive/2011/06/01/envisioning-business-at-its-best.aspx

BucketFeet: Buy One, Give Some

Charity is a basic constituent of today’s economy. Citizen consumers and cultural capitalists are demanding corporate social responsibility and won’t hesitate to punish companies who don’t deliver. So if the money is where the “warm and fuzzy” is, it makes sense that that’s where new businesses continue to emerge.

Trillion Dollar Slim-Down? Fat Chance!

Several months ago, we asked our community, “What if some social problems may be easier to solve than to manage? And what if solving said problems violates our moral institutions and political institutions?”

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