From FourSquare ("checked in at Joe's Pizza!") to Facebook ("just backed my car into the bushes. LOL!") to Twitter ("look @fascnatngarticle Im sharing in case you didnt know I read #highbrowmagazines") and now Google+ ("get out of my 'friends' circle, Mom!"), we are more connected than ever. For companies across sectors, a hyper-networked world is one that allows increased connection with consumers, broader brand awareness, and more targeted advertising and marketing.