Posterous for Non-profits: An Easy Way to Connect to Social Networks

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An Easy Way to Connect Your Charitable Organization or Nonprofit to Social Networks
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Facebook. Twitter. Google+. Blogs. Sites and networks you’ve never heard of. Your audience is out there scattered across multiple social media. You know you need to connect, but how do you do it efficiently? A professional website costs a lot to develop and maintain and it’s too labor intensive to post information in multiple networks. Blogs are a good option but can be hard for your audience to find.

4 Ways Companies and Causes Can Partner for Good on Facebook

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How nonprofits can use Facebook to engage supporters, connect with new support bases, and fundraise.
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Facebook is a particularly appropriate medium for companies and causes to use when joining forces to engage consumers because “it’s a prime mobilization platform” explains Marc Blinder, creative director for Context Optional, a social media marketing company.

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Beyond Social Media: Connectivity and Collaboration For Nonprofits

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From FourSquare ("checked in at Joe's Pizza!") to Facebook ("just backed my car into the bushes. LOL!") to Twitter ("look @fascnatngarticle Im sharing in case you didnt know I read #highbrowmagazines") and now Google+ ("get out of my 'friends' circle, Mom!"), we are more connected than ever. For companies across sectors, a hyper-networked world is one that allows increased connection with consumers, broader brand awareness, and more targeted advertising and marketing.

Digital LA and Causecast Social Good Event

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Digital LA's Social Media for Social Good Event @ Hollywood Roosevelt
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Causecast will be partnering tomorrow night with Digital LA and Non Profit Effect at the Hollywood Roosevelt, for an evening on social media for social good. Join us to attend the evening’s panel on how local social good organizations including Movember, City Year LA and Drop In The Bucket work together with partners like TOMS, J.Brand and Sevenly to leverage digital marketing and social media for social good.

Why would a farmer or rancher create a blog?

The title of this post is a question I’ve been asked several times. It seems people don’t understand what would lead a farmer to set up and maintain a blog. That sort of writing and content creation used to be the sort of thing communications professionals laid claim to. The process seemed intimidating to others. [...]

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http://www.monsantoblog.com/2011/10/27/why-would-a-farmer-or-rancher-create-a-blog/?utm_source=rss&utm_medium=rss&utm_campaign=why-would-a-farmer-or-rancher-create-a-blog

Reducing the “Effort Factor” in Customer Service

This blog also appears on the CustomerThink website here.
by Igor Sarenac
As you read these lines, a small but powerful body of individuals is becoming more vocal about their dissatisfaction with corporate America. I don’t mean the “Occupy Wall Street” movement, but rather, another group with significant long range influence over the future of U.S. business: consumers upset over the high effort and frustration of interacting with customer service.

Content URL: 
http://www.convergys.com/insights/guest/reducing-the-effort-factor-in-customer-service/

More Channels Mean More Customer Expectations for Tech Companies

by Mike Serpan
Today, consumers have at their fingertips a wide variety of ways to interact with the companies with which they are customers.  They can pick up a phone and call a help line; log on to the Internet and access a company Web site; write an email or send a tweet; or use their smartphones to send a text message or access a mobile app.

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http://www.convergys.com/insights/guest/more-channels-mean-more-customer-expectations-for-tech-companies/

How to Become a Top Story on the New Facebook

The new Facebook rewards the level of engagement between you and your fans. The more engagement, the better the chances your posts will be more prominently featured as a Top Story – kind of like the front page on a newspaper or top listing in Google.

Turkey earthquake: Twitter plea for help gets 17,000 responses

As with the previous deadly earthquakes in Turkey, within hours of the 7.2 magnitude tremor which destroyed dozens of buildings in the east of the country on Sunday came complaints that not enough was being done to help the victims. This time, however, the anguished onlookers could do more about it – through social media.

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