Why would a farmer or rancher create a blog?
The title of this post is a question I’ve been asked several times. It seems people don’t understand what would lead a farmer to set up and maintain a blog. That sort of writing and content creation used to be the sort of thing communications professionals laid claim to. The process seemed intimidating to others. [...]
Reducing the “Effort Factor” in Customer Service
This blog also appears on the CustomerThink website here.
by Igor Sarenac
As you read these lines, a small but powerful body of individuals is becoming more vocal about their dissatisfaction with corporate America. I don’t mean the “Occupy Wall Street” movement, but rather, another group with significant long range influence over the future of U.S. business: consumers upset over the high effort and frustration of interacting with customer service.
More Channels Mean More Customer Expectations for Tech Companies
by Mike Serpan
Today, consumers have at their fingertips a wide variety of ways to interact with the companies with which they are customers. They can pick up a phone and call a help line; log on to the Internet and access a company Web site; write an email or send a tweet; or use their smartphones to send a text message or access a mobile app.